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The company was founded in January 2000 by Tim Booth, Angus Clacher and Mike Morrison, with Dave Booth joining later that year as MD, with an initial investment of £15,000 On 26th October, 2004 Kleeneze plc acquired IWOOT for £6.0 million in cash to be paid over a three year period plus performance related deferred consideration of up to £4.65 million, payable over three years. On 12 August 2010 I Want One of Those and the wedding planning website Confetti were sold by Findel plc to The Hut Group for £600,000
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